What I've learned
and what's on the horizon

When the game is the easy part

An in-depth interview study with the hardcore players of a hardcore genre, for one of the world's largest game companies. Why recruiting real pros and sourcing the hardware was the hard part.

Redefining UX, in practice

A commissioned study arrived as Figma screenshots in a PowerPoint. How AI, twenty years of reading code, and my own research platform turned it into a live prototype before the kickoff call.

Are UX Designers screwed?

An honest reckoning with AI - what it takes from the craft, what it can't touch, and why the human factor is still the whole job.

Online fills the pantry, the register sells the treat

A large-scale 2022 remote study of how US shoppers buy confectionery online versus in store, for a major candy manufacturer.

Building a UX research practice from zero

How I built and led StepStone Continental Europe's UX research practice from 2015 - competency profiles and hiring, a qual-led continuous-monitoring framework, embedded researcher-designer dyads, and a closed discovery-to-monitoring loop across five European markets.