Qual · Games · Los Angeles
When the game is the easy part
In-depth interviews with hardcore players for one of the world's biggest studios. A study where fraud-proof recruitment and monster-rig logistics were the real job.
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for e-commerce.
Audits, remote testing, and journey work for retail teams. Find the moments where users hesitate, drop off, or quietly give up - and what to do about them.
What I do here
Usability audit
Heuristic + targeted user testing on your live store. Prioritised fix list.
Remote testing
Moderated and unmoderated. Mobile, desktop, tablet - incl. real cart flows.
Journey mapping
Cross-channel maps grounded in interviews and analytics. Not a slide-ware exercise.
Information arch.
Card sorts, tree tests, navigation rework - for catalogues that have outgrown themselves.
Interviews & surveys
Qual + quant. Recruiting included.
Workshops
Facilitate teams to align on what to test, ship, drop.
Selected case studies
All workQual · Confectionery · 2022
Online fills the pantry, the register sells the treat
Remote study (N=100) for a German agency's confectionery client. How US shoppers split candy buying between online and in store - and why gum is its own category.
Read case— Tools
LookbackMazeUserTestingDovetailHotjarFigmaMiroQualtrics