Audits, remote testing, and journey work for retail teams. Find the moments where users hesitate, drop off, or quietly give up - and what to do about them.
Heuristic + targeted user testing on your live store. Prioritised fix list.
Moderated and unmoderated. Mobile, desktop, tablet - incl. real cart flows.
Cross-channel maps grounded in interviews and analytics. Not a slide-ware exercise.
Card sorts, tree tests, navigation rework - for catalogues that have outgrown themselves.
Qual + quant. Recruiting included.
Facilitate teams to align on what to test, ship, kill.
Remote study (N=100) for a German agency's confectionery client. How US shoppers split candy buying between online and in store - and why gum is its own category.
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